Having a website with lots of visitors is certainly the goal of bloggers, especially when it comes to AdSense. Unfortunately to get a lot of visitors is not easy.
Often, after creating a lot of content, it turns out that website visitors have not increased. This may be due to incorrectly determining the topic or keyword.
In this article, we will discuss how to use Google Trends and what information you can get through Google Trends.
What is Google Trends?
Google Trends is an SEO tool for researching keywords that are often used and hot topics being discussed. This service is specifically for marketers who want market research by searching Google search data to create interesting content. The program is named, Google Trends.
One of these Google tools was first released in 2006 and is still being developed to this day.
Google Trends is a quite complete Google service because it has many interesting functions and features; displays topics that are being widely discussed, searches for keywords that are often used, compares performance between keywords, displays that are simple and easy to understand.
In addition, you can use Google Trends for free. This service can provide information about what people search for on the Google search engine.
How to Use Google Trends
Finding keyword information and content ideas using Google Trends is quite easy. But in order not to get complicated, before you use Google Trends, it would be better if you first determine what topics you want to take and analyze.
Determining the topic early can focus you on finding information according to the topic you want to find.
After determining the topic, you can use some of the recommendations below to determine the best keywords to promote your website.
1. How to Open Google Trends Using a Google account
If you already have a Google account, all you have to do is open the Google Trends page.
At the beginning of this section, you will see an example display of a search result map based on certain keywords. At the bottom, you’ll see the keywords that are improving.
On the same page, you can also see buttons to filter topics by country, time of day, category and type of search; web search, news search, Google shopping, Youtube search.
You can get information about the most popular keywords searched for every day.
You can access the Daily Search Trends page via the “Sidenav icon (☰) » Trending Searches” in the upper left corner of Google Trends.
2. How to Search for Keywords on Google Trends
You already know some of the basic functions of Google Trends. To find any keywords related to the topic you are looking for, you can write them into the ‘Enter a Search Term or a Topic‘ or ‘Add a Search Term‘ column.
For example, when I type in the keyword “Cloud”, Google Trends will bring up quite complete information about the intensity of Google Search users using the word “Cloud”.
The first table shows a graph of the trend of users searching using the word “Cloud” over the past year. The graph uses data by country according to your current location. But you can adjust the scope of data collection according to what you need.
The number shown by Google search (0-100) is not the number of users who searched using that keyword. That is the estimated number of users who search using the keyword “Cloud”.
After the graph, at the bottom you can see the distribution of user interest in searching using the keyword “Cloud” based on the region. Google Trends can provide a simple and easy-to-understand display using country maps.
The blue color indicates a large number of search results in that area, while the light blue color indicates a small number of areas. It could be that there are areas that are not colored in a search, but because there are only a few, Google Trends does not provide color.
In my opinion, the bottom part is the part that provides the most information for you to develop a topic. In this section you can find topics and queries (keyword suggestions) related to “Cloud”.
In the example below, when talking about cloud, it will most likely relate to “web hosting”, “how to host”, “domain”, “domain hosting”, and so on. Through this information, you can develop it into interesting content ideas.
The results of the suggestions that you get are sometimes still quite extensive. So what you need to do is to be more specific about the keywords you want to analyze – at least using two to four words.
3. How to Use Google Trends to Compare Keywords
It’s easy to get a few potential keywords from Google Trends, but are they any better than the other potential keywords? You can compare them directly.
On Google Trend there is a comparison feature to compare keywords with up to five keywords. This feature gives you a comparison of search rates between keywords in the form of graphs, area maps, and related queries.
You can also filter by location, time, category and search type. Google Trend also provides download, embed, and you can share it directly.
4. How to Use the Specific Search Option
Google Trend can be used not only to analyze search levels on Google Search. You can analyze what are the most searched on YouTube. You can access this feature on the same page. You can see it in the image below.
When you click on YouTube, Google Trends will automatically change the graphic display to search data from YouTube.
Even though they use the same keywords, the search graphs on Google Search and YouTube are definitely different, because they are two different services and people tend to search for videos on YouTube compared to Google Search.
Apart from using YouTube Search, you can search for other searches, such as Image Search, News Search, and Google Shopping. Among the four search types, YouTube Search is a quite popular feature if you want to target visitors using videos.
5. Predict Trends
Google Trend provides quite complete information. You can use the information you get from Google Trends to make content as attractive as possible according to the appropriate keywords.
Of course this raises a sense of optimism will be able to occupy the top position of search results. However, it’s not that easy.
The problem lies not in how you create content, but more in how you view the data you get from Google Trends.
Keep in mind that not only are you using Google Trends as an analysis application, but they –competitors, bloggers, adsense seekers, and so on – are also likely to use Google Trends. This makes the data you get the same as the data they get.
But there’s something you need to know.
Not everyone can read data properly. When all users analyze the same data, the results are likely to vary. The best way to address this is with discretion in managing data.
There are three suggestions that might be of use to you:
- Identify trends according to the country or category you are targeting.
- Compare phrases that have the same meaning. For example, the keyword “domain price” has a different volume from “domain sale”.
- Check out the chart. If the chart is getting higher, it is possible that the future trend will continue to rise. But you need to be careful and careful about this. It could be an uptrend only in a certain time.
6. Finding Additional Insights in “Top Chart”
The Top Chart is different from the trend that most people are looking at. You can call this feature the 100 content that is currently being talked about on Google. You will see trending topics in various categories.
For example, the most popular animal to date is the deer. Apart from that you will find many other interesting things.
On the Top Chart you will find information that dogs are more dominant in conversation than cats.
However, it should be noted that all of these things depend on the context.
7. Using Trend Cycles to Position Products
If in the previous point we discussed a little how context influences the number of searches. Through context, you can see if a cycle is likely to occur.
The cycle in question is like when someone will search for keywords at a certain time. For example, the keyword “breaking the fast menu” usually increases during Ramadan and decreases on weekdays.
You can use this to offer your products related to the iftar menu. You do this by writing content that targets the keyword “breaking the fast menu”.
Can You Read Google Trends Now?
Although Google Trends has changed a lot over time, its basic function is almost the same.
There are many interesting insights through the data that you get through Google Trends. But in the end it is good analytical skills that can determine how your content works.
We hope this article has helped you understand what Google Trends is and how to use Google Trends to grow your business.